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Books That Build Your Authority and Attract New Clients
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“Few other marketing initiatives will have a bigger impact on the growth and profit of your firm than turning your investing philosophy and personal story into a client-generating book”
Attract Attention & Build Authority
Becoming a published author enhances your reputation and re-enforces your credibility. A book is a business card that your potential client won’t throw away.
Secure Free Media
A book opens the door to getting local and national press coverage. Generating “earned” media introduces you and your story to a receptive audience that can become fans and loyal clients.
Engage New Clients
A book can be the “hook” that helps build your sales funnel. It can persuasively replicate much of your in-person presentation in the comfort of the home of your potential client. Given as a gift, your book can influence through reciprocation.