If you don’t adapt and seize the attention of new potential clients (customers), somebody smaller will take your place.

myspace > FaceBook
Taxis > Uber
Blockbuster Video > Netflix
Borders/WaldenBooks > Amazon
Excite/Infoseek/Yahoo! Search  > Google
PanAm/Eastern Airlines > JetBlue

While awake, people are always paying attention to something. Are you where they are contantly looking?