by Steve Eunpu | Oct 25, 2017 | Uncategorized
An article in today’s Wall Street Journal has broader implications than exploring What to Do About Dead Malls. “Consumers are looking for places to be—not things to buy—when they leave the house. What’s needed is a radical new approach to sales—one that...
by Steve Eunpu | Oct 12, 2017 | Uncategorized
Gary Vanerchuk says it simply… “A great story invokes a reaction” If it doesn’t invoke a reaction, it’s forgettable. In a fast paced analog/digital world the best way to grab and hold attention is to wrap it around a story. It...
by Steve Eunpu | Oct 10, 2017 | Uncategorized
Richard Branson offers good advice about being to the point. People seek clarity and if you have any chance to grab their attention and get them to act, you need to be direct. Branson advises… “The best ideas don’t always need to have detailed financial...
by Steve Eunpu | Oct 3, 2017 | Uncategorized
In working with wealth advisors, I have found that the quickest and most effective way to add new clients to a practice is to build a lead-generating process around a story that resonates with your target client. It’s one reason why a book can be a great tool that can...
