by Steve Eunpu | Nov 18, 2017 | Uncategorized
Creativity can be your biggest competitive advantage. In a connected economy, opportunities abound everywhere but so are competitors. Generic solutions may sound good but creating a customized solution to a hidden problem often offers the most value for your client...
by Steve Eunpu | Nov 5, 2017 | Uncategorized
“If you don’t adapt and seize the attention of new potential clients, someone smaller than you will take your place”
by Steve Eunpu | Oct 25, 2017 | Uncategorized
An article in today’s Wall Street Journal has broader implications than exploring What to Do About Dead Malls. “Consumers are looking for places to be—not things to buy—when they leave the house. What’s needed is a radical new approach to sales—one that...
by Steve Eunpu | Oct 12, 2017 | Uncategorized
Gary Vanerchuk says it simply… “A great story invokes a reaction” If it doesn’t invoke a reaction, it’s forgettable. In a fast paced analog/digital world the best way to grab and hold attention is to wrap it around a story. It...
by Steve Eunpu | Oct 10, 2017 | Uncategorized
Richard Branson offers good advice about being to the point. People seek clarity and if you have any chance to grab their attention and get them to act, you need to be direct. Branson advises… “The best ideas don’t always need to have detailed financial...
