Creating a Book Cover with Scratchboard Art

by | Aug 4, 2019 | Uncategorized

While we are developing the wealth title, First Generation Wealth, we are completing the book cover. The cover will include a scratchboard image of a picture of the Balentine Packing House that was taken in the early 30’s. At its height, the packing plant was...

Creativity is Your Best Competitive Edge

by | Nov 18, 2017 | Uncategorized

Creativity can be your biggest competitive advantage.  In a connected economy, opportunities  abound everywhere but so are competitors.  Generic solutions may sound good but creating a customized solution to a hidden problem often offers the most value for your client...

Consumers Seek Experiences, Not Things

by | Oct 25, 2017 | Uncategorized

An article in today’s Wall Street Journal has broader implications than exploring What to Do About Dead Malls. “Consumers are looking for places to be—not things to buy—when they leave the house. What’s needed is a radical new approach to sales—one that...

What Makes a Great Story?

by | Oct 12, 2017 | Uncategorized

Gary Vanerchuk says it simply… “A great story invokes a reaction” If it doesn’t invoke a reaction, it’s forgettable.  In a fast paced analog/digital world the best way to grab and hold attention is to wrap it around a story.  It...